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Please carefully read the below PotterSignal.com Privacy Policy ("Privacy Policy"), which together with the PotterSignal.com Terms and Conditions, control Your access to and use of www.PotterSignal.com (the "Website").

This Privacy Policy governs Potter's data collection and usage on the Website. The Website is offered to You conditioned on Your acceptance without modification of this Privacy Policy. By accessing, browsing or utilizing this Website, You consent to the data practices described herein. If You do not consent to this Privacy Policy, You should not utilize this Website in any manner whatsoever. In this Privacy Policy, "You" and "Your" shall mean a user of the Website.

Collection of Personal and Non-Personal Information

Potter collects several types of information from and about users of the Website, including information that identifies any visitor or could reasonably be used to identify such visitor ("Personal Information"), information about Your Internet connection, the equipment You use to access the Website, and usage details. Potter may keep track of the pages You visit within the Website in order to determine what Potter services are the most popular among users. In addition, certain Personal Information may be collected using various technologies, such as cookies. As detailed more particularly below, the Website does use cookies to track visitor preferences.

Potter may collect this information: (1) directly from You when You provide it to Potter, (2) automatically as You navigate through the Website, or (3) from third parties, for example, Google Analytics, as described herein. Collectively, this information is primarily used to provide an enhanced online experience for the visitor.

Cookies

Potter may use "cookies" on the Website to help personalize Your online experience. A cookie is a text file that is placed on Your hard disk by a web page server. You have the ability to accept or decline cookies. Most Internet browsers automatically accept cookies, but You can usually modify Your browser setting to decline cookies if You prefer. However, if You choose to decline cookies, You may be unable to access the Website.

Some content or applications, including advertisements, on the Website are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about You when You use the Website. The information they collect may be associated with Your Personal Information or they may collect information, including Personal Information, about Your online activities over time and across different websites and other online services. They may use this information to provide You with interest-based (behavioral) advertising or other targeted content. Potter does not control these third parties' tracking technologies or how they may be used. If You have any questions about an advertisement or other targeted content, You should contact the responsible provider directly.

The expiration period for cookies varies. Some cookies exist while Your Internet browser is open and are deleted when You close your Internet browser. Other cookies survive after Your Internet browser is closed and can be used by the Website or other websites to recognize Your computer when You later open Your Internet browser to browse the Internet again.

Potter's Use of Your Information

Potter collects and uses information about You to operate the Website and deliver the services You have requested. Potter may use Your Personal Information to contact You regarding Your opinion of current services or of potential new services that may be offered, or to inform You of other products or services available from Potter and its affiliates.

Potter may keep track of the pages You visit within the Website in order to determine what Potter services are the most popular. This data is used to deliver customized content and advertising within Potter to customers whose behavior indicates that they are interested in a particular subject area.

Disclosure of Your Information

Potter may disclose aggregated information about users of the Website, and information that does not identify any individual, without restriction.

Potter does not sell, rent or lease its customer lists to third parties. Potter may share Your information with subsidiaries, affiliates, and trusted partners to help perform statistical analysis, send You email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using Your Personal Information except to provide these services to Potter, and they are required to maintain the confidentiality of Your information.

Potter will disclose Your Personal Information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Potter; (b) protect and defend the rights or property of Potter; and, (c) act under exigent circumstances to protect the personal safety of users of the Website, or the public.

Additionally, if Potter sells one of its product lines or divisions, Personal Information may be transferred to the buyer so that the buyer can continue to provide You with information and services.

Google Analytics

This Website uses Google Analytics to help understand how visitors engage with it. As part of Google Analytics, Google, a third-party vendor, makes use of certain cookies and anonymous identifiers to track user engagement and traffic patterns on the Website. Google's use of these cookies also enables it to serve Potter ads to users based on their visit to the Website.

Links to Other Websites

The Website may contain links to other websites not hosted or operated by Potter (each, a "Linked Site"). Linked Sites are not under the control of Potter and Potter is not responsible for the contents of any Linked Site, including without limitation any link contained in a Linked Site, or any changes or updates to a Linked Site. Potter is providing these links to You only as a convenience, and the inclusion of any link does not imply endorsement by Potter of the Linked Site or any association with its operators.

If You decide to access any Linked Site, You do so entirely at Your own risk. Potter does not guarantee that You will receive an alert when You leave the Website, and it is Your responsibility to determine when You have left the Website. Potter recommends that You review any third party website's privacy policies before submitting any information. Potter and its affiliates assume no responsibility for and shall not be liable for the privacy, terms of use, or other policies of any third party website, any damage to, or viruses that may infect Your computer equipment or other property, or for any loss or corruption of data resulting from any third party website navigated to or accessed from links hosted on or contained in the Website.

Security of Your Personal Information

Potter secures Your Personal Information from unauthorized access, use, or disclosure using Secure Sockets Layer (SSL) technology. The safety and security of Your information also depends on You. You are responsible for keeping Your account password confidential. Unfortunately, the transmission of information via the Internet is not completely secure. Although Potter does its best to protect Your Personal Information, Potter cannot guarantee the security of Your Personal Information transmitted on the Website.

Children Under Thirteen

No one under age 13 may provide any personal information on the Website. Potter does not knowingly collect personally identifiable information from children under the age of 13.

Communications

As part of providing this Website to You, Potter may need to provide You with certain communications, such as announcements and administrative messages. These communications are considered part of this Website. You may not be able to opt-out from receiving such communications altogether, however You may turn off certain notifications.

Changes to this Privacy Policy

Potter reserves the right, in its sole discretion, to change, modify, amend, adjust, add to, delete from and/or withdraw this Privacy Policy to reflect company and customer feedback. Potter encourages You to periodically review this Privacy Policy to be informed of how Potter is protecting Your information.

Contact Information

Potter welcomes Your questions or comments regarding this Privacy Policy. If You believe that Potter has not adhered to this Privacy Policy, please contact Potter at:

Potter Electric Signal Company, LLC
13723 Riverport Drive
St. Louis, Missouri 63043

Email Address: webmaster@pottersignal.com
Telephone number: 314-595-6900